Yoo

The worldwide property brand that knows it’s all 
about you.

Yoo’s singular focus on the individual has been one of the secrets of the brand’s remarkable worldwide success.

Challenge /
When Philippe Starck and John Hitchcox approached us in 1999, they’d had an idea to create a new worldwide property company. It would be a meeting of minds. A celebrated designer and great developer merging their talents to create truly exceptional homes.

The new company needed a brand proposition, name and corporate identity. Given the playful chemistry and prolific modernism of its two founders, there was no question this would be a brand that broke moulds and challenged conventions. The question was how.  

Solution /
The new company needed a brand proposition, name and corporate identity. Given the playful chemistry and prolific modernism of its two founders, there was no question this would be a brand that broke moulds and challenged conventions. The question was how.  

Results /
Yoo has gone on to become one of the world’s most successful international property brands. They’ve created over 10,000 apartments in 34 countries and have successfully expanded the brand to offer everything from hotels to home furnishings. In 2012, Yoo generated editorial coverage worth more than £33 million.

We delivered:

The name ‘Yoo’
Brand proposition
Visual identity
Sub-­brand development
Brand guardianship
Digital marketing
Website platform & CMS



www.yoo.com